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About us…
Tournament fishing, heck fishing in general is my passion. These baits began in the kitchen one cold Michigan winter evening. “Cabin fever” had set in, and I needed a way to be in that “fishing mode” during the frozen months. Pouring became that release and these baits are now becoming an intricate part of the fishing community in my area. Starting with the famous wiggle worm, a customer favorite, the addiction grew into pouring the more detailed and interesting baits you see today on the site. I'm adding to the catalog every month. If you don’t see what you like and are interested in producing your favorite bait on the Next Level, please inquire…this site is for you “the angler”.
Each bait you purchase is poured one at a time by me. Proud of my work, I will not rest unless you are 100% satisfied with your purchase. You can be assured that each and every bait is made with care and with the quality you expect in a truly hand poured bait.
Some of the colors you see are traditional in name, but unique in hue, as I believe that slight variations to color are inherent to the nature of the hand poured bait. These custom hand pours are taking this trade to the Next Level and I invite you to come along for the ride! Please help celebrate the success of these baits by sharing your stories and pictures. Please help support this site by sending your reports and pics to info@NextLevelLures.com.
I absolutely thank you for your business and look forward to catering to your angling needs for years to come…dealer inquiries can be forwarded to info@NextLevelLures.com as well.
Tight lines and Happy Fishing,
.JPG)
Owner, Next Level Lures, LLC
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